Geneva 2011: Etherea Concept Hints at Infiniti's BMW 1-Series and Audi A3 Rival

No question, the most significant presence at Infiniti's Geneva Motor Show booth is the brand-new Etherea concept study that provides a first glimpse at an upcoming entry-level model will allow the Japanese brand to compete with the Audi A3 and BMW 1-Series. A production version inspired by the Etherea is expected to hit the market by 2014.

The Etherea concept study was designed in Japan under the direction of Shiro Nakamura who incorporated the design language of the 2009 Essence sports car concept into a five-door body style. According to Infiniti, the Etherea is "part elegant coupé, part spacious sedan, part practical hatchback and even part tall crossover".

“ETHEREA is about a new type of luxury,” said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit. “It is for younger buyers who do not want a smaller version of a typically conservative and traditional luxury car. It is for people who want a car that defines who they are, not who their parents were.”

Infiniti pointed out that many of the styling cues seen on the Etherea such as the tail lamp and headlight designs "are destined to become a familiar Infiniti characteristic" in the firm's next generation of models.

The Etherea's B-pillar-less design and opposing doors open up to a four-seat cabin with a minimalistic styling highlighted by the abundant use of premium materials and trims.

The 4.4m long concept is said to be based on a new platform designed to accept a hybrid powertrain. The Etherea in particular uses a gasoline-electric drivetrain comprising of a 2.5-liter supercharged 4-cylinder petrol engine producing 245HP, an electric motor and a continuously variable transmission (CVT) that drives the front wheels.

An independent suspension, regenerative braking system and advanced drive-by-wire electric/hydraulic steering complete the set up.

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Infiniti Etherea Hybrid Concept Previews New Compact Hatchback

This five-door hatchback model is the Infiniti Etherea concept, and it's set to be unveiled at the 2011 Geneva Motor Show in March. The Etherea previews the Japanese brand's foray into the compact luxury segment, with the production model scheduled to enter the market within the next two to three years.

Designed under the supervision of Senior Vice President of Design Shiro Nakamura, the 4.4 meter long concept is said to blend elements of coupé, sedan, hatchback and even crossover models "in one highly sculptural, near-mono volume form". The Etherea also incorporates styling cues from the Japanese firm's well received Essence sports car study from 2009 including the...blurry-shaped C-pillar and front grille design.

While Infiniti did not publish any information on the Etherea's mechanical hardware, the logo on the front fenders tells us that it gets a hybrid powertrain. We'll have more on the Etherea concept after its presentation at the Geneva Salon.

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Geneva Preshow: Infiniti Outlines New Concept for Entry-Level Model

A pair of black and white sketches outlining the shape of what appears to be a hatchback model and a statement from Infiniti's Vice President, Andy Palmer, in 2010 saying that the brand is exploring the development of a new entry-level vehicle, is all we get about the Japanese luxury brand's new concept car that will debut at the Geneva Motor Show in the beginning of March.

However, we'll remind you during the September 2010 announcement, Mr. Palmer had shown a more revealing teaser rendering of an all-electric model capable of seating up to five passengers, which he said would enter production in 2013.

There have been unconfirmed reports that Infiniti will show a new hatchback model powered by Mercedes-Benz four-cylinder engines as part of the Daimler and Renault-Nissan deal signed in April 2010, but given the reference to Mr. Palmer's statement at the opening of the Infiniti Centre Piccadilly in London, an EV hatchback concept sounds more likely.

On a side note, even though Infiniti did not give us a name for the Geneva Salon concept, the images were saved as "Eftheria", which could be the name of the study.

We will follow the story and bring you any new information as soon as we get it.

Infiniti Press Release:

“Infiniti is currently examining concepts for a luxury performance car that will fit below the current G Line. Like every Infiniti, it will be completely different to anything currently offered by our rivals.” So said Andy Palmer, Senior Vice President for Infiniti, at the opening of the Infiniti Centre Piccadilly in London during September 2010.

Fast forward to the 81st Geneva International Motor Show where at 12:15 CET on March 1, 2011, Infiniti will present its next Inspired Performance: a concept car that will take the Japanese performance brand down a new road, to a new future.

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