Bloomberg’s Adam Haynes on the Aston Martin Cygnet

You can’t spell, “Cygnet” without, “cynical marketing ploy”. The Toyota iQ-derived stocking stuffer iPhone accessory subcompact has prompted a neat little op-ed piece by Bloomberg correspondent (an ex-pat Aussie) Adam Haynes that includes some fascinating dialogue from Aston Martin insiders. Most of our readers will know by now that the Cygnet exists purely to counteract the 120 grams of CO2 per kilogram EU carbon restrictions to be introduced in 2012. With a combined CO2 g/km rating of 400, Aston Martin’s current fleet of high performance vehicles could never match this.
Company Design Director Marek Reichman justifies the Cygnet thusly:
“In cities, there’s less and less space on the road; less and less space to park. And the world is a changing world and I think as a brand if you don’t start to change and move with the times then there’s a fear that you get left behind and you become static.”
A statement that jokingly makes me worry that Aston Martin’s next move will be to start rebadging the Toyota Avensis as a Lagonda… Cygnet Brand Manager Andy Haslam is a little less pessimistic:
“We can continue to build sports cars and we continue to improve them. What Cygnet allows us to do is not have to compromise how we want to build our sports cars.”
The £30,995 1.3 L hatch, which sells for more than twice the price of a range-topping Toyota iQ, will be limited to 1,500 units a year. Some 400 advanced orders have been placed at the time of writing. Unconfirmed rumors (mainly spread by yours truly) of a Ferrari-badged Fiat 500 or Maybach-badged Smart ForTwo continue unabated.
You can check out Bloomberg’s video below and leave your thoughts in the comments section.

By Tristan Hankins

PHOTO GALLERY

Geneva Preshow: Toyota iQ Pure-Electric Prototype

An all-electric prototype of the Toyota iQ will make its European debut at the Geneva Motor Show in March. The iQ EV is equipped with an electric motor fed through a newly developed, flat and compact lithium-ion battery that is mounted under the car's floor. According to Toyota, the battery pack doesn't reduce the regular iQ's load area or passenger space. The all-electric version of Toyota's mini car is said to have a potential driving range of up to 65 miles or about 105 kilometers.

The EV prototype is currently being tested on European roads, with a potential market launch through a leasing programme in 2012. The Japanese company will also bring the car in the USA (as a Scion) and is also investigating its viability in other regions.

The iQ EV prototype will join three more new models at the firm's Geneva Salon stand including Yaris HSD hybrid concept, the European market variant of the Prius+ minivan with seven seats, and a closer to production concept of the FT-86 rear-wheel drive coupe.

_______________________________GALLERY_______________________________

Aston Martin Launches Cygnet with Two Special Editions, Priced from $49,600 / €36,700

To celebrate the start of production of its new Toyota iQ-based Cygnet city car, Aston Martin has announced two special launch edition models called White and Black.

Set to go on sale in April, both are offered with the iQ's 1.33-liter four-cylinder gasoline engine producing 98HP, matched to either standard 6-speed manual gearbox or optional CVT automated transmission, and each will be produced for a strictly limited run.

The British automaker says the Cygnet with the manual gearbox completes the 0-62mph (100km/h) sprint in 11.6 seconds while returning an estimated combined fuel economy of 56.5 mpg UK, equal to 47 mpg US and 5.0 lt/100km.

The White edition is finished in Snow White paint with a mix of silver mesh, chrome brightwork and White Diamond turned alloy wheels. Inside, it features seats hand trimmed in Pearl white leather with perforated Alcantara inserts, complemented by satin chrome.

The opposite Black edition of the Cygnet comes with a Magic Black metallic paint with a specially developed deep sea green effect, offset by matt black louvers and chrome brightwork. The seats and dash are clad in pure black full grain leather, perforated in a specially-developed diamond pattern, while dark chrome accents adorn the cabin.

Both launch edition come with a bespoke and tailored made Bill Amberg five-piece luggage set in a combination of black leather with technical fabric, comprised of a glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag.

The new Cygnet goes on sale now through Aston Martin’s European dealership network, with the company stating that it is "actively working on expanding market availability by 2012".

Prices for Aston Martin's new entry-level model start from £30,995 (equal to US$49,600 and €36,700 at current exchange rates), or some £19,000 ($30,800 / €22,500) more than Toyota's iQ 1.33.

Launch Edition Black includes:

• Magic Black paint finish
• Twin Matt Satin Stripes
• 16" 16 – spoke diamond turned alloy wheels with black finish
• Chromed exterior mirror caps
• Pure Black leather
• Diamond shaped perforated leather inserts
• Dark chrome finishes
• Black Wings

Launch Edition White includes:

• Snow White paint finish
• Twin Matt Satin Stripes
• 16" 16 – spoke diamond turned alloy wheels with white finish
• Chromed exterior mirror caps
• Pearl White leather
• Rectangular shaped perforated Alcantara inserts with silver backing
• Satin Chrome finishes
• White Wings

Both Launch Edition Black and Launch Edition White include:

• Bespoke 5 piece luggage set, designed exclusively for Cygnet by Bill Amberg. The set comprises: a uniquely designed glove box bag, a removable door pocket bag, a holdall, a garment bag and a collapsible tote bag–each piece carefully hand crafted in black leather with technical fabric highlights
• Bespoke Launch Edition sill plaques
• Badging of a Cygnet head to identify the special nature of these cars
• Garage Door Opener
• First Aid Kit

_______________________________GALLERY_______________________________

Aston Martin's Low-iQ Cygnet Caught on the Streets of Düsseldorf

If we had to give a prize for the most ridiculous new car of 2010, it would go hands down to Aston Martin's Cygnet luxury mini. The British firm's pint-size model is nothing more than a Toyota iQ (Scion iQ in North America) decorated with fancy-pansy wraps - something like those silly replicas we show you from time to time with an even sillier price tag.

The Cygnet won't go on sale before early 2011, but apparently, Aston Martin has already began shipping cars in Europe, most likely for use by the firm's dealers, though this particular example may have been used by a company exec. This here left-hand drive example with British license plates was spotted by a forum member of Autogespot on the roads of Düsseldorf, which is the capital city of the German state of North Rhine-Westphalia. For more photos of the Cygnet, follow the break.

Source: Autogespot

_______________________________GALLERY_______________________________

Aston Martin Cygnet makes its global debut... in Harrods window

Ah, Harrods. Not only is it the swankiest and largest department store in the world, but starting from today and running through December 11, it will also be home to Aston Martin's new luxury city car, the Cygnet. The British firm's polished up Toyota iQ is making its global debut at the renowned shopping center in London occupying a prominent position in the store's Brompton Road window display.

The British automaker has not yet released technical specifications on the Cygnet, but it is believed that the three-meter long (117.5-in.) mini will keep the iQs 1.33-liter four-cylinder petrol engine with 98-horsepower, hooked up to a 6-speed manual or an optional CVT.

The controversial mini with the Aston Martin badge will be assembled at the company's Gaydon headquarters in Warwickshire with regular production and sales to start in early 2011. However, the company statedthat the order books for the Cygnet have already opened, with existing Aston Martin owners believed to be given a priority at launch.

_______________________________GALLERY_______________________________