Seconds later he is fleeing for his life as one bull leaps into the stands at a bullring and charges through the crowd.
At least 40 people were injured when the 1,100lb animal scaled the perimeter fence in Tafalla, Spain.
Hmmm, that bull is starting to get a little close to the fence: The man in the England jersey, circled, watches the creature - seemingly oblivious to what is about to happen
OMG: The Lion comes face to face with 1,100 pounds of fury as the bull leaps over the perimeter fence. The England fan must have been able to feel the creature's hot breath in his face
I'm an England fan, get me out of here! The fan - who by now has lost his sunglasses - puts valuable feet between him and the bull
Among the injured was a ten-year-old boy, who was taken to hospital with serious stomach wounds. One man was gored in the back.
The incident happened during an event attended by about 3,500 spectators, in which contestants known as recortadores try to get a bull to charge at them so they can dodge it.
But the bull jumped out of the ring, clearing two barriers before landing in the stands and lurching through the screaming crowd, charging at everything it could.
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He appeared to be taking particular aim at the man in the England jersey.
But, despite the phrase 'like a red rag to a bull', the animals are actually colour blind. When a matador waves his red cape in the ring, it is the movement, not the colour, that attracts the creature.
One brave spectator even grabbed the bull by the tail in an attempt to slow it down. The animal had already tried to jump into the stands twice.
After damaging a horn, it was about to be returned to the corral and replaced with another bull when it tried a third time and succeeded.
The panic on Wednesday lasted for several minutes before handlers managed to rope the bull and bring it under control. It was later killed.
Most of the injuries were minor and were treated by medical staff on site, but five victims were taken to hospital in the regional capital of Pamplona, best known for its annual San Fermin running of the bulls festival. Three were still being treated last night.
Among the walking wounded was Inaki Zunzarren, who was badly bruised. He said: 'The bull caught me and hurled me against the concrete seating.'
The incident comes at a time when Spain is split over whether bullfighting should be outlawed.
Last month Catalonia became the first major Spanish region to ban it after a heated debate that pitted animal rights against traditional culture.