World's First 3d Advert - Stop Motion Origami

This is the world's first 3d TV advert. Origami sculptures tell a story of how innovative products develop starting with a blank sheet of paper. The latest advertising campaign of Toshiba Europe to promote the thin and light laptop Portégé R700 and the 3D-TV WL768 puts origami figures into the heart of the commercial.

Most big ideas start on a blank sheet of paper
Central to the spots that start with a blank sheet of paper is the origami work of Sipho Mabona, one of the best origami artists in Europe. Creating analogies, his marvellous paper figures – seemingly made alive by stop-motion technology - illustrate how one of Toshiba innovative devices evolves from a clean white piece of paper. At the end of the video the fascinating paper sculptures fold into a paper mock-up that finally unwraps to reveal the real product.

Leading innovations: world’s first 3D motion-stop commercial
The clips are captured with 3D technology without using any computer assisted animation. Within 16 days the paper artists folded many figures and sculptures that needed to be arranged for each single picture of the movies to create a smooth video experience. Folding and arrangement of the figures and sculptures needed between 30 and 60 minutes for each single picture. The commercials and a detailed ‘making-of’, that shows how the origami work was done can be found at www.leading-innovation.com.

Here's a cool video of the making of the stop motion origami video

Additional press materials and information
To download images please visit the Image Library at the Toshiba Press Lounge at http://eu.press.toshiba.eu. Videos related to the campaign can be found at http://www.leading-innovation.com or on our Youtube® channel at http://www.youtube.com/user/leadinginnovation.